Reset-A Branding Project

In my second semester as a Graphic Design major, I began focusing on branding and strategy. I discovered that I really enjoy applying design to brand identity, so I created my own passion project: a health-focused coffee and juice shop called Reset.

Brand Essence

• Mission: To provide nourishing coffee, juices, and beverages that help people refresh, recharge, and reset their day.

• Core Values: Wellness · Balance · Simplicity · Freshness · Energy

• Tone of Voice: Uplifting, approachable, clean, mindful.

Wordmark

Mockups

Typography

For Reset, I developed a full branding system centered around the idea of refreshing and starting new. The wordmark highlights the ‘e’ as a reset symbol, reinforcing the brand’s theme of renewal.

Supporting elements include a clean sans-serif typeface (Cotham Sans), a minimalist logo mark built from arrows, and a custom branding pattern that conveys flow and movement. Together, these pieces create a cohesive identity that feels modern, uplifting, and approachable